Activision “flattered” by Disney Infinity announcement
Disney Interactive finally back the curtain on Disney Infinity today. In some ways, it’s just like Activision’s Skylanders series. Both offer the idea of collecting figures that can be used in the game.
Activision has responded positively to today’s announcement. The company said it is “flattered that one of the leading family entertainment companies is joining our toys to life category.”
A company statement reads:
“We are thrilled by the incredible success that the Skylanders franchise has had in such a short period of time. We are also flattered that one of the leading family entertainment companies is joining our toys to life category. We continue to focus on delivering innovative and immersive entertainment experiences to kids around the world and are pouring more creativity into our games. As a result we are well positioned to continue leading the category.”
