Nintendo’s Scibetta on Luigi’s death stare, Robot Chicken in the Digital Event
This information comes from Nintendo of America marketing boss Charlie Scibetta…
“There are different examples of when its the right time for us to take something that happens organically and make it part of corporate messaging. It was a late addition, and we thought that we could pay homage to the fans. With the Luigi Death Stare, people started to pick up on it and share it — and sometimes we just let that play out and enjoy watching it like any other fan would. We like to see how the fans evolve stuff like that. Other times we may decide to give something a boost like we did with this. If you’re into that, and you see it, you immediately get it and the fact that Nintendo acknowledged it.”
“It was a collaborative effort. They came up with ideas, and so did we, but they let us know, from a comedy standpoint, what they thought would work well.”
