Super Mario Run now costs £9.99 to unlock on the App Store in the UK

Apps becoming more expensive due to currency fluctuations is nothing new in the mobile market – and the same is now starting to happen in the UK, although on a much larger scale. Following the UK’s decision to leave the European Union, the Pound has dropped dramatically in value, and as a result, Apple has decided to raise the raise prices on the App Store across the board, by about 25%.

One of the affected titles is Super Mario Run – in the UK, it now costs £9.99 to unlock all of the game’s levels after the initial demo, up from the previous £7.99.

It is not yet known what the game’s price will be on the Google Play Store once Super Mario Run launches on Android devices in March.

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