Spike TV To Air Exclusive Broadcast of EA’s 2011 E3 Showcase Event

THE GAME IS ABOUT TO CHANGE!
EA AND SPIKE TV COME TOGETHER FOR EXCLUSIVE LIVE BROADCAST OF EA’S 2011 E3 SHOWCASE EVENT WITH “GAMECHANGERS: EA 2011 PREVIEW”

One-Hour Special Premieres Live, Coast-to-Coast and Commercial Free on Monday June 6 at 3:30 PM ET / 12:30 PM PT

New York, NY, May 24, 2011 – Spike TV, the #1 network for video game programming, today announced that it is working with leading game publisher Electronic Arts Inc., (NASDAQ: ERTS) for an exclusive live, commercial-free telecast of the company’s 2011 showcase event at the Electronic Entertainment Expo (E3), the gaming industry’s leading trade show.

Broadcasting from the Orpheum Theater in Los Angeles, Gamechangers: EA 2011 Preview, premieres live nationwide Monday, June 6 at 3:30 PM ET/12:30 PM PT.

During the hour-long broadcast anchored by GTTV host Geoff Keighley, EA CEO John Riccitiello and the company’s development teams will unveil exclusive, world premiere demos and trailers for EA’s biggest releases for 2011 and beyond. Viewers will experience an explosive, never-before-seen demo of Battlefield 3™, travel across the galaxy for a look at Commander Shepard’s final voyage in Mass Effect™ 3, hit the pitch for a first look at FIFA Soccer 12, discover what’s new in Madden NFL 12, shred the mountains in the world premiere look at SSX™, experience the high-speed thrills of Need For Speed™ The Run and hear breaking news about other unannounced projects now under development at EA.

“EA and Spike share a valued publishing relationship and we can’t wait to exclusively broadcast the company’s E3 lineup with our reach of 99.4 million homes across America,” said Kevin Kay, president, Spike TV.

In addition to the exclusive live coast-to-coast broadcast on Spike, MTV Networks’ GameTrailers.com, MTV.com and EA’s EA.com will provide a live, high-definition video stream on the Internet of Gamechangers: EA 2011 Preview, powered by the global Akamai HD Network platform. The live stream will be viewable on a record number of platforms, including Facebook, iPhone®, iPad™ and other mobile devices.

“Gamechangers is an incredible showcase of EA titles for every platform – consoles, PC, handhelds, tablets and smart phones,” said John Riccitiello, CEO, Electronic Arts. “We are thrilled that Spike TV and MTV Networks will broadcast the news about Battlefield 3, Star Wars™: The Old Republic™, FIFA Soccer 12 and other EA blockbusters to millions of gamers around the world.”

For a sneak peek at many of the EA games set to be revealed during Gamechangers: EA 2011 Preview, tune into the E3 preview episode of GTTV with Geoff Keighley, premiering Thursday, June 2 on Spike.

The exclusive live broadcast of Gamechangers: EA 2011 Preview is a key part of Spike’s largest-ever commitment to video game coverage at E3. Spike, home to the annual Video Game Awards, the biggest night of the year for the game industry, plans to deliver more than 20 hours of live E3-related programming across multiple platforms – including television, online, Facebook and mobile – from a new, state-of-the-art HD studio at L.A. Live in downtown Los Angeles, CA. Spike and GameTrailers.com will unveil the biggest games of E3 before any other network with breaking news, live demonstrations, world premiere trailers, in-depth interviews and expert analysis.

Source: Spike PR