Nintendo on Animal Crossing: New Horizons sales – best-selling entry, high digital sales, many female players
This information comes from Nintendo’s financial results explanatory material…
• Combined sell-through of Animal Crossing: New Horizons, released on March 20, exceeded 13 million units in the first six weeks for the three regions of Japan, the US, and Europe, making it the fastest-starting title for Nintendo Switch. Moreover, sell-through for Animal Crossing: New Horizons has quickly exceeded the lifetime sell-through for the Nintendo 3DS entry Animal Crossing: New Leaf, making it the title with the highest sell-through in the Animal Crossing series. Not only have sales of the physical version exceeded our expectations, but demand for the digital version is also high, leading to a digital sales ratio never before seen in Nintendo Switch titles.
• In terms of consumer demographics, we are seeing a high percentage of players in their 20s and 30s who have likely played past entries in the Animal Crossing series, and a high overall percentage of female players, at over 40%. Among this group, many appear to have newly purchased a console in the Nintendo Switch family.
