Activision not changing Skylanders sales projections despite Disney Infinity’s impending arrival
Skylanders will be facing its first competition this year. Disney plans to launch Disney Infinity this summer, its own attempt at a video game that incorporates the usage of physical figures.
Despite the impending arrival of Infinity, Activision isn’t changing its sales projections for Skylanders Swap Force.
Activision Publishing CEO Eric Hirshberg told Joystiq:
“We’re still bullish on our projections. We feel like it was only a matter of time, given the scale of the success of Skylanders, that other competitors entered the genre. That’s to be expected. I get this question a lot on Call of Duty. We have tough competition every year. We have tough competition in every category we play in, it’s a part of the business. We try not to focus on it. We try to focus on making the best games we can and exceeding the expectations of our fans and bottling magic.”
