Devon Pritchard becomes Nintendo of America’s executive VP of sales, marketing, and communications

Today, Nintendo of America named Devon Pritchard as the company’s new executive vice president of sales, marketing and communications. This follows her tenure as the acting executive in that role since November 2021.

Pritchard has been with Nintendo of America for 16 years. She previously served as executive vice president of business affairs and publisher relations. More recently, Pritchard oversaw major Switch game launches, including Pokemon Legends: Arceus, Kirby and the Forgotten Land, and Nintendo Switch Sports. She’ll now oversee strategy and execution across the U.S. and Canada.

Regarding today’s announcement, Nintendo of America president Doug Bowser said:

“Devon’s years of leadership at Nintendo give her a deep understanding of our people, our products and our fans. I have worked closely with Devon over the years and know she will use her knowledge of the brand and unique skill set to help expand our markets, drive engagement and grow our business through fresh ideas and inspired thinking that will help Nintendo continue to put smiles on the faces of our customers.”

Pritchard will be reporting directly to Doug Bowser going forward.

Source: Nintendo PR