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Devon Pritchard

Devon Pritchard Nintendo of America

Today, Nintendo of America named Devon Pritchard as the company’s new executive vice president of sales, marketing and communications. This follows her tenure as the acting executive in that role since November 2021.

Pritchard has been with Nintendo of America for 16 years. She previously served as executive vice president of business affairs and publisher relations. More recently, Pritchard oversaw major Switch game launches, including Pokemon Legends: Arceus, Kirby and the Forgotten Land, and Nintendo Switch Sports. She’ll now oversee strategy and execution across the U.S. and Canada.

Nintendo has announced that the company has come out victorious in another patent case. Quintal Research Group, Inc. had filed a lawsuit against Nintendo with the assertion that the 3DS, DSi, DS, Game Boy Advance, and four other systems infringed a patent. On July 17, Judge Armstrong dismissed the case after determining that this was not so.

Devon Pritchard, Nintendo of America’s General Counsel and Senior Vice President of Business Affairs, said of today’s news:

“We are very pleased to have this case dismissed. The result in this case continues to prove that Nintendo will vigorously defend its innovations against patent lawsuits and will not pay to settle cases simply to avoid litigation. Nintendo continues to support patent reform efforts that reduce the unnecessary and inefficient burden cases like this one place on technology companies in the United States.”

Source: Nintendo PR


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