Submit a news tip

Doug Bowser

New Nintendo of America president Doug Bowser had his first major appearance on the E3 2019 Nintendo Direct this past week. Nintendo couldn’t help but play up his last name, which meant bringing the video game character into the equation.

During the latest episode of the Nintendo Power podcast, Nintendo’s executive shared an inside story about filming for the presentation. He said the following:

Additional in-game purchases like loot boot boxes and pay-to-win mechanics are popping up in more and more games these days. With these elements appearing regularly, Forbes decided to ask Nintendo of America president Doug Bowser for this thoughts.

Here’s what Bowser shared on the topic:

If it hasn’t become clear by now, Nintendo has essentially moved on for 3DS. There are almost no new games due out this year, and nothing has been announced in quite some time – including at E3.

Nintendo of America president Doug Bowser commented about the 3DS in an interview with Time, reiterating that the company has no new titles to announce at the expo this year. On the bright side, business for the dedicated handheld “continues to do quite well.”

In a recent interview with The Hollywood Reporter, Nintendo of America president Doug Bowser was asked about appealing to M-rated gamers. That prompted him to note that the company wants to appeal to all types of players across different genres, art styles, and more. The only type of title Nintendo doesn’t accept is something rated Adults Only.

Below are Bowser’s full words:

With the topic of crunch becoming very prominent in the gaming industry over the past few months, IGN asked Nintendo president Doug Bowser regarding his thoughts on the subject. Here’s what he had to say:

Hey there, my mischievous koopalings!

This week on NEP, we’re doing a special feature on just how much we adore Reggie Fils-Aimé: our favorite moments, how he helped define a new era of Nintendo and the games industry, and how he interacted with the fans on an intimate level. Plus, who is Doug Bowser and why are we looking forward to him? Then we go deep, DEEP into the Xbox Game Pass for Switch rumors by having a great discussion on the industry moving forward, how Microsoft is trying to have it evolve with this new tier of streaming and distribution, and the infrastructure they depend on. Plus, so much more! We hope you enjoy our insight.

A big thank you to all of our listeners and to those who share the podcast and contribute to NEP’s continued growth! Check below for more details and timestamps.

Nintendo has just announced that Reggie Fils-Aime, the president of Nintendo of America, will be retiring. Reggie’s last day at the company will be taking place on April 15.

Doug Bowser will be taking over Reggie’s role, and will become the new president for Nintendo of America. Bowser is currently working as senior VP of sales and marketing.

Here’s the full announcement:

During an interview last month, GameDaily spoke with Nintendo of America head of sales and marketing Doug Bowser. A number of topics were discussed, including Switch’s audience.

According to Bowser, the system has a “broad” demographic. While games like Zelda: Breath of the Wild and mature titles “skew a bit older,” Nintendo has also seen titles including Kirby Star Allies and Splatoon 2 appealing to a younger segment. A wide array of players are also experiencing Mario Kart 8 Deluxe.

Nintendo made it clear early on that its E3 Nintendo Direct would only feature Switch titles. However, there was always the possibility that some 3DS games could be shown off during the Treehouse Live stream or featured at its booth. In the end, the entire show was about Switch – 3DS was nowhere to be seen at all.

Doug Bowser, senior vice president of sales and marketing for Nintendo of America, spoke about the decision to have the focus on Switch titles – and not 3DS – in an interview with Club Nintendo. He explained:

Switch offers two completely different play styles. You can choose to dock it like a home console, or take the gaming experience anywhere with portable play.

Interestingly, it seems the two are being used at a similar rate. Nintendo senior VP for sales and marketing Doug Bowser told Ars that the split between the two modes is “about even – about 50 percent in the dock and 50 percent away from the dock.” Undocked includes tabletop play as well as fully handheld play. Bowser added that Nintendo doesn’t keep track of which “undocked” mode a player is using.