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Nintendo published a new video today featuring Nintendo of America president Reggie Fils-Aime and Doug Bowser, senior VP of sales and marketing. The two participated in “The Nintendo Guessing Game” to how well they know each other. View the full video below.

IGN recently spoke with Nintendo of America senior product marketing manager Bill Trinen and senior VP of sales & marketing Doug Bowser. The two had plenty to say about the Nintendo World Championships. Between the two, we’re able to hear about how the games tend to be a surprise, how the titles are chosen in the first place, and the types of participants brought in this year.

Read about these responses below. You can find the full article on IGN with more comments here.

In an interview with Business Insider, Doug Bowser, senior vice president of sales and marketing for Nintendo of America, discusses the problems Nintendo has had with meeting the demand for the SNES Classic and the Switch. While some fans have speculated the motive has been to intentionally understock hardware in attempts to drive-up demand, Bowser explains that the reality behind the issue is far less exciting:

We try to do the best we can with forecasting and anticipating demand, and to put a plan in place … If you see a steep ramp-up in demand, it takes some time to catch up … When you think about procurement of parts, procurement of manufacturing facilities, getting [production] ramped up — that takes some time to respond.

Bowser adds that this should become less of an issue as the fiscal year comes to a close, and that Nintendo has learned their lesson from the problems they had in 2016 with the NES Classic:

We’re really focused on trying to get as much SNES to the market as possible … You’ll see a much stronger flow of product than you did on NES. Lesson learned from the past!


Leading up to the launch of Switch, we often heard about how Nintendo was trying to learn from its mistakes during the Wii U era and applying that knowledge for its new console. With the system having been available for several months, Nintendo of America senior product marketing manager Bill Trinen and Nintendo of America senior VP of sales and marketing Doug Bowser reflected on this subject once again.

Trinen fist weighed in on one important aspect Nintendo addressed: the system menu. Whereas Wii U took quite a while to start up and load a game, Switch is lighting fast in comparison.

Trinen said:

Coming out of E3, Paste published an interview with Doug Bowser, head of marketing at Nintendo of America. Much of the discussion focused on the handheld market.

During the talk, Bowser was asked about the future of handhelds, whether 3DS game development is continuing, and more. He also took on questions about the durability of Switch’s screen and whether there will be a crossover between 3DS and Switch features.

For a roundup of notable excerpts, continue on below. Paste’s full interview with Bowser is located here.

alistdaily published its own interview with Doug Bowser, senior vice president of sales and marketing for Nintendo of America. Among other things, Bowser weighed in on eSports, Switch’s success, and the status of third-parties now that the system is catching on with consumers.

You can read these excerpts below. alistdaily has the full discussion here.

A new interview has popped up with Doug Bowser, senior VP of sales and marketing at Nintendo of America. Bowser was asked about a few different topics, including tournaments, third-party games on Switch, and Smash Bros. Watch the interview in full below .

Continuing on from the video above, Bowser took on the journalist who interviewed him in ARMS. You can see how he did in the video below.

Source 1, Source 2

Doug Bowser, Nintendo of America’s Senior Vice President of Sales & Marketing, gave TechCrunch an interview at E3. Below are a couple of his key statements:

On the NES Classic:

“We’ve learned a lot from the NES Classic. We’ve learned there’s a real passion for retro gaming. The NES Classic was originally intended to be a holiday item and obviously there was high demand. So we doubled down and continued to produce it as we went into the next quarter. But we decided we wanted to focus on other areas. So we’re not producing any more at this point. But we’ve learned a lot.”

Nintendo of America brought on Doug Bowser as its new VP of sales last May. Over a year later, he’s now received a promotion.

Bowser has become the company’s senior vice president of sales and marketing. His new role will help cover the position held by Scott Moffitt, who left Nintendo of America about a month ago.


Today, Nintendo of America announced that Doug Bowser has been hired as its new Vice President of sales.

Bowser “will oversee a variety of sales-related functions, including Sales, In-store Merchandising, Retail Strategy and Retail Marketing. He will play a key role in driving national sales strategies to generate demand and achieve revenue objectives across all of Nintendo’s product lines.” He’ll also “manage Nintendo’s key retail customer relationships and will oversee retail marketing for the Nintendo World store in New York.”

Bowser previously worked at Electronic Arts. He joined the company in 2007 and most recently acted as the Vice President of Global Business Planning. Before his role at EA, Bowser worked at Procter & Gamble in a number of sales leadership roles in Asia, Latin America and the U.S.

Bowser will report to Nintendo of America’s Executive Vice President of Sales & Marketing, Scott Moffitt. Moffitt said of today’s announcement:

Doug Bowser is an outstanding addition to our Nintendo team, as he brings a deep blend of both consumer package goods and video game sales experience. I know he will work tirelessly with our internal and external partners to ensure the broad Nintendo product lineup of hardware, software and accessories are strongly represented throughout U.S. retail points of distribution.

You can read today’s announcement in full below.