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Doug Bowser

Nintendo can’t really seem to escape the problem that is Switch Joy-Con drift. Unfortunately, the controller issue has been present since the system’s early days. It’s led to lawsuits and an apology from president Shutaro Furukawa.

Switch Joy-Con drift was brought up as part of a new interview with Polygon. When asked about the situation, Bowser said:

If you’re interested in Super Mario 3D All-Stars, you only have a few months left to pick up the collection. After March 2021, it’ll no longer be sold in any form. Shipments to stores will cease and it’ll be removed from the Switch eShop. The same thing is actually happening with Fire Emblem: Shadow Dragon & the Blade of Light.

Nintendo of America president Doug Bowser was asked about this approach in an interview with Polygon. When asked about the logic in removing games, he explained:

Nintendo of America president Doug Bowser touched on the Switch Online service during an interview with Polygon.

The site brought up how we’ve seen exclusive titles like Tetris 99 and Super Mario Bros. 35. Bowser responded with the following if this is an active strategy to get people to subscribe:

Animal Crossing: New Horizons was by far Nintendo’s most successful title of the year. Aside from its massive sales success, it was more than just a game. It seemed to just pop up in many different places and many different ways, especially as a result of the pandemic this year.

Speaking with Polygon, Nintendo of America president Doug Bowser talked about about the game’s success, noting that it performed well beyond expectations. He stated:

Just about everyone was impacted by the coronavirus pandemic in one way or another this year. Nintendo was not spared, as the company was affected in various ways and had plans impacted. We saw Switch shipments slow, its repair centers temporarily close, and more.

Nintendo of America president Doug Bowser further discussed the situation in an interview with PolygonWhen asked how the coronavirus impacted Nintendo, Bowser said:

Based on information provided by Nintendo, Switch Lite appears to be doing well with the female demographic. According to Nintendo of America president Doug Bowser, more women are buying the handheld-only device over the original Switch.

Speaking with Fortune, Bowser said:

The Verge published a new interview today with Nintendo of America president Doug Bowser. Among the topics discussed were 3DS support, Joy-Con drift, and the decision to focus on Switch Online over retro systems as we saw with the NES and SNES Classic Editions.

We’ve rounded up quotes from these topics below. For the full interview, head on over to The Verge here.

Fortune is one of a few outlets that was given an opportunity to speak with Nintendo of America president Doug Bowser at E3 2019. During the discussion, Bowser shared his thoughts on 5G technology, eSports, wanting to surprise fans, and leaks.

You can read up on Bowser’s comments regarding these subjects below. For the full interview, head on over to Fortune.

As part of a recent article published by Fortune on the future of Nintendo and the Switch, they report on some comments made by Doug Bowser that Nintendo is “closely watching” streaming technology moving forward.

Additionally, Bowser also comments that the Switch already “delivers on a lot of the promises of streaming”, citing the console’s handheld capabilities. The full quote can be read below.

The Switch delivers on a lot of the promises [of streaming], it’s a device where you can play anywhere, at any time, with anyone. It’s obviously something that we’re closely watching, and looking at, and understanding.


Reggie Fils-Aime passed over the role of Nintendo of America’s president to Doug Bowser earlier this year. Reggie retired in April, making Bowser the new boss.

Recently, Mashable spoke with Bowser, who talked about the most important thing Reggie shared with him. He pointed to the importance and admiration of Nintendo’s characters, as well as the fans’ passion. Ultimately, Bowser views his top priority as making people smile.