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Doug Bowser

Based on information provided by Nintendo, Switch Lite appears to be doing well with the female demographic. According to Nintendo of America president Doug Bowser, more women are buying the handheld-only device over the original Switch.

Speaking with Fortune, Bowser said:

The Verge published a new interview today with Nintendo of America president Doug Bowser. Among the topics discussed were 3DS support, Joy-Con drift, and the decision to focus on Switch Online over retro systems as we saw with the NES and SNES Classic Editions.

We’ve rounded up quotes from these topics below. For the full interview, head on over to The Verge here.

Fortune is one of a few outlets that was given an opportunity to speak with Nintendo of America president Doug Bowser at E3 2019. During the discussion, Bowser shared his thoughts on 5G technology, eSports, wanting to surprise fans, and leaks.

You can read up on Bowser’s comments regarding these subjects below. For the full interview, head on over to Fortune.

As part of a recent article published by Fortune on the future of Nintendo and the Switch, they report on some comments made by Doug Bowser that Nintendo is “closely watching” streaming technology moving forward.

Additionally, Bowser also comments that the Switch already “delivers on a lot of the promises of streaming”, citing the console’s handheld capabilities. The full quote can be read below.

The Switch delivers on a lot of the promises [of streaming], it’s a device where you can play anywhere, at any time, with anyone. It’s obviously something that we’re closely watching, and looking at, and understanding.


Reggie Fils-Aime passed over the role of Nintendo of America’s president to Doug Bowser earlier this year. Reggie retired in April, making Bowser the new boss.

Recently, Mashable spoke with Bowser, who talked about the most important thing Reggie shared with him. He pointed to the importance and admiration of Nintendo’s characters, as well as the fans’ passion. Ultimately, Bowser views his top priority as making people smile.

In a couple of months, a new version of the Switch will be on the market. The Switch Lite is similar to the original in many ways, but is missing key features like HD Rumble and the ability to detach the Joy-Con. What does that mean for the original system?

Not much, apparently. In an interview with Time, Nintendo of America president Doug Bowser indicated that its developers “will be very focused on the Nintendo Switch flagship device, and building games that utilize the capability of that machine.”

Bowser’s full words:

It took several months of speculation, but the new Switch Lite revision has finally been announced. Nintendo of America’s Doug Bowser has since commented on why the company is moving forward with the system.

Speaking with The Verge, Doug Bowser said:

With the Switch Lite, Nintendo technically has a new device that’s dedicated entirely to portable gaming. What does that mean for 3DS? Not much, apparently.

Nintendo of America president Doug Bowser has indicated that the 3DS won’t be going anywhere for the time being. “We’ll continue to support our 3DS family of systems as long as there is demand,” Bowser told The Verge.

The Switch Lite is notably cheaper than the original Switch at $200, but the 3DS has an even lower barrier to entry for portable gaming. Consumers can still purchase a 2DS for only $79.99.


New Nintendo of America president Doug Bowser had his first major appearance on the E3 2019 Nintendo Direct this past week. Nintendo couldn’t help but play up his last name, which meant bringing the video game character into the equation.

During the latest episode of the Nintendo Power podcast, Nintendo’s executive shared an inside story about filming for the presentation. He said the following:

Additional in-game purchases like loot boot boxes and pay-to-win mechanics are popping up in more and more games these days. With these elements appearing regularly, Forbes decided to ask Nintendo of America president Doug Bowser for this thoughts.

Here’s what Bowser shared on the topic: