Former Nintendo staffer discusses parallels between Wii U and GameCube eras
Posted on August 16, 2013 by Brian(@NE_Brian) in GameCube, News, Podcast Stories, Wii U
Some may say that the Wii U is on a similar path as the GameCube. Both consoles have sold comparably thus far. Nintendo has also struggled with its marketing efforts – another common element between the two.
Kyle Mercury, formerly a brand specialist, consultant, and technical director for U.S. Concepts and Nintendo of America, commented on the parallels between the Wii U and GameCube while speaking with NotEnoughShaders. You can see what he had to say after the break.
There are certainly parallels. The Wii performed what was, at the time, a remarkable feat: It drastically lowered the barrier to entry to video games. Price, ease of use, novel and broadly appealing content, innovative technologies without the fear of complexity that usually comes from them, disregard for traditional demographics… It was a perfect recipe and something the video game industry sorely needed. The GameCube had elements of those things, but it’s not what the market was looking for in the time of the PS2. Nintendo’s mobile division (especially backed by the Pokémon money machine) saved the day and there was only gain to be had with the Wii.
The Wii U also has elements of that whole, but once again it’s not what the market is looking for. It has sacrificed the simplicity of the Wii, but hasn’t caught the sheer hardware or media power of Microsoft or Sony. Casual gamers have moved to phones and tablets which are unsurpassed in convenience of play and cost. Title offerings aren’t exactly bold and with more and more 3rd party developers, studios that defined the last generation of games, reducing or removing support for the Wii U and a sadly lacking indie development scene… what’s the value proposition? The Wii thrived because it changed gamers expectations. The GameCube and Wii U suffered because gamers expectations have changed.
The GameCube at least benefited from 3rd party developers still looking to push boundaries and create a-typical experiences. Games that could take chances because we hadn’t quite reached the almost “AAA or Indie” only state we’re in now. The middle class of gaming has slowly been whittled away this past generation, though I would argue there is an exception to be made for the still Nintendo dominated handheld market.
