Iwata on Nintendo Direct’s strong success on the eShop
If you’re reading this, chances are you’re an avid Nintendo fan – or a gaming fan, at the very least. That likely means you try watching the Nintendo Direct presentations live. Or perhaps you view them on YouTube a few hours later.
Not everyone operates this way. In fact, Satoru Iwata revealed during today’s investors meeting that more and more consumers are viewing the Nintendo Direct broadcasts through the eShop.
Iwata noted, “It is no exaggeration to say that the most preferred viewing option has now become the Nintendo eShop, and it is not uncommon to find that approximately 60 to 70 percent of total views come from the Nintendo eShop.” Iwata additionally stated that with recent shows, “it became common to see total views for a single video reach five hundred to six hundred thousand in a matter of about 10 days on the Nintendo eShop while they did not show apparent growth on YouTube”.
Also, we are starting to gain confidence that the Nintendo eShop is beginning to play a very important role as one of the common ways to view Nintendo Direct, which is gaining ground as Nintendo’s direct communication tool with our consumers. This seems particularly true for the generation of consumers who do not own their own PCs or smart devices, and it appears that the Nintendo eShop is becoming a very important place where they can access information about a variety of games at their convenience.
With some of our recent installments of Nintendo Direct, it became common to see total views for a single video reach five hundred to six hundred thousand in a matter of about 10 days on the Nintendo eShop while they did not show apparent growth on YouTube, meaning that people do indeed actively watch our videos on the Nintendo eShop. It is no exaggeration to say that the most preferred viewing option has now become the Nintendo eShop, and it is not uncommon to find that approximately 60 to 70 percent of total views come from the Nintendo eShop.
Moreover, the fact that people watch Nintendo Direct on the Nintendo eShop means that they can directly download demos and 3D movies. We feel that having our consumers regularly visit the Nintendo eShop to access new information about our games is going to be enormously beneficial for our digital business in general.
In any digital business, payment and settlement methods pose challenges that must be overcome for successful distribution of paid content. This time we are setting out on a new endeavor, which I would now like to bring to your attention.
