Kimishima on mobile app payments, wanting 100 million My Nintendo members
This information comes from Nintendo president Tatsumi Kimishima…
As we have previously discussed, we are aiming to further advance our “gaming population expansion” strategy and aim to “grow the population who have access to Nintendo IP (intellectual properties).” To achieve this goal, our increasing the number of My Nintendo members will be one of the most important missions.
Accordingly, after the release of Miitomo in March, we will steadily release game apps for smart devices.
Because we want as many people as possible to enjoy Miitomo, we have designed it so that creating a Nintendo Account and becoming a My Nintendo member is not required. But when we release smart device apps with our popular IP in the future, we will design them in a way that will encourage consumers to become My Nintendo members.
For each app, we will review and select the most appropriate payment system by taking into consideration the nature of each IP. But we are thinking of mainly deploying free-to-start type apps as we hope as many people as possible among hundreds of millions of people all around the world who own smart devices will experience our apps.
We are intending to significantly increase My Nintendo membership by all these measures.
We would like to set “100 million My Nintendo members globally” as our initial milestone. Since this number should be considered as a check point, we will make efforts in order to achieve this number at the earliest possible timing.
We believe that the bigger the size of My Nintendo, the greater the enjoyment and value we will be able to provide to our customers.
