Kraft Mac & Cheese teams up with Super Mario

A new Nintendo food partnership has been revealed, and Kraft Mac & Cheese is now featuring Super Mario.

Kraft Mac & Cheese Super Mario Power-Up Shapes features iconic elements of the flagship series. Fire Flower, Super Star, and Super Mushroom shapes are all included.

Ashleigh Gibson, senior director of marketing for Kraft Mac & Cheese, said of the news: “In today’s fast-paced world, it has become increasingly difficult for families to find time to enjoy meals together. We’ve always helped families reground, reset, and reconnect during mealtime. It’s important to us that we continue providing that reassuring comfort, which is why we’re excited to partner with Nintendo on the newest addition to our shapes portfolio. We look forward to bringing families back together at the table, bonding over two things we know they love – Kraft Mac & Cheese and Super Mario.”

The Kraft Mac & Cheese Super Mario Power-Up Shapes are now starting to show up at major retailers in the United States in both the classic blue box and Easy Mac cups.