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Message from new Nintendo president Shuntaro Furukawa

Posted on June 28, 2018 by (@NE_Brian) in General Nintendo, News

After Shuntaro Furukawa was officially elected as Nintendo’s new president – replacing Tatsumi Kimishima – the company updated its CSR Report. Included in that is a brief message from Furukawa himself.

That message is as follows:

Greetings, I am Shuntaro Furukawa, who assumed the role of both president and representative director of Nintendo in June of 2018.

Here at Nintendo, our mission statement is to “increase the amount of people that experience our IPs.” It is my belief that with the more people that are touched by the characters and game philosophy we cultivate here, the more valuable the company will become.

At the same time, as an entertainment company, our Corporate Social Responsibility (CSR) is to “bring smiles to everyone’s faces.” Through our products and services, our company seeks to expand that ring of smiling faces around the world – it’s our duty to society.

Through our CSR policy of “bringing smiles to everyone’s faces,” we’ll continue to challenge ourselves to constantly create new and unique surprises for all to enjoy.


Translation prepared by Nico Thaxton on behalf of Nintendo Everything.

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