Nintendo looking to increase the appeal of Switch Online, enhance the service’s content
Nintendo president Shuntaro Furukawa had a few interesting comments about Switch Online during the company’s latest financial briefing.
Furukawa started out by stating that the service “had a good launch”. Nintendo’s current objective “is on boosting the appeal of the service” and “further enhance the content of the service for the subscriber base to reach a certain size”. Using the NES-exclusive controllers as an example, Furukawa added that Nintendo has to “develop the service beyond being merely digital, in ways play to our strengths as a company that operates an integrated hardware and software business.”
According to Furukawa:
“We think Nintendo Switch Online had a good launch, but the service has only just begun, so we have no plans to disclose any current subscriber ratios or number of subscribers at this time. Our objective for launching the service is to bring ‘More Games. More Features. More Fun.’ to Nintendo Switch. Our focus at this point is on boosting the appeal of the service. We need to further enhance the content of the service for the subscriber base to reach a certain size, so that is what we’re working on, with the understanding that the time it will take to do so will be measured in years.
As for the kind of service this will develop into in the future, Nintendo Switch Online is essentially a digital service, but we are also offering controllers specifically for use with Nintendo Entertainment System – Nintendo Switch Online exclusively to subscribers of the service. We see the need to develop the service beyond being merely digital, in ways play to our strengths as a company that operates an integrated hardware and software business.”
