Nintendo on The Super Mario Bros. Movie success, positive impact on its business
The Super Mario Bros. Movie was one of the biggest films of the year, and it provided a boost to Nintendo’s overall business. Details about this were provided as part of the company’s latest financial results.
Nintendo spoke about the movie’s success and how “sell-through of evergreen (Switch) titles related to Super Mario from April through September increased appreciably year-on-year.” The Big N’s mobile apps and merchandise saw an increase as well.
Nintendo said:
The Super Mario Bros. Movie is a hit globally, with box-office revenues making it the highest grossing film based on a video game, and the second-highest grossing animated film of all time. Many people went to see the movie, including not only those who have experience with Super Mario games, but also those who are not familiar with video games. Also, there was a broad age range among viewers from children to seniors. As the first movie in which Nintendo was directly involved in production, we believe The Super Mario Bros. Movie has achieved significant results in driving forward our basic strategy of expanding the number of people who have access to Nintendo IP.
This map shows the availability of Nintendo Switch and the movie by region. The Super Mario Bros. Movie was released even in regions where Nintendo Switch is not sold, further increasing access to Nintendo IP. In
addition to screenings at movie theaters, many people have seen the movie through physical media sales and video streaming services. The movie is packed with the essence of Super Mario, including the characters, world, moves, and music, and has not only increased awareness of the IP but also sparked affection and interest in many viewers. We expect this movie to have a positive effect on our business going forward.Here we can see the impact The Super Mario Bros. Movie has had on Nintendo’s recent business. Sell-through of evergreen titles related to Super Mario from April through September increased appreciably year-on-year. Mobile app downloads and merchandise sales also increased.
In addition, we plan to continue to release new titles related to Super Mario for Nintendo Switch. We expect these titles to also receive a boost from the positive momentum brought about by the movie.
