Nintendo will be flexible with their micro-transactions regulations
Going forward, third-parties will be able to take advantage of micro-transactions on 3DS (and eventually Wii U).
Nintendo president Satoru Iwata said that the company will “ensure a relative level of flexibility for the Nintendo 3DS and the Wii U software compatible with the Nintendo Network as long as the developer has built a trusting relationship with consumers, except for the cases that consumers will be too disadvantaged.”
His full response can be read below.
“As a hardware manufacturer, or platform holder, it would be better to present third-party developers with as much freedom as possible. Some say that the guidelines and regulations we previously established are too strict and behind the times, and others say that Nintendo should not put too many restrictions on the features of software targeting the consumers who are familiar with micro-transactions. Therefore, we plan to ensure a relative level of flexibility for the Nintendo 3DS and the Wii U software compatible with the Nintendo Network as long as the developer has built a trusting relationship with consumers, except for the cases that consumers will be too disadvantaged.
“On the other hand, the reason I refer to Nintendo as a software developer is that we have a belief that our games should be a trusted brand for a very wide variety of consumers, including children and casual users who are not so familiar with the trends of video games. Therefore, we would like to have regulations with a certain degree of strictness so that consumers will get a sense of reassurance from our games. I am not saying that Nintendo is better than third-party developers. Each developer has its own customer base, and we should be more careful with this point for Nintendo consumers.”
Shinji Hatano, Senior Managing Director, General Manager of Marketing Division, also weighed in on micro-transactions:
“Third-party developers worldwide have recently been interested in micro-transactions and many of them are considering doing some business in this field. My team has exchanged information with domestic developers about what they would like to do. Each developer has its own desire, but basically, not only Nintendo but these developers share the same idea and have no objection that we need to establish the reliable system for the consumers on which they can feel safe and comfortable when they select the software. We will start organizing the various requests from developers and working with them to create new and interesting software. Please wait for some time for announcements from each developer.”
