Nintendo’s Doug Bowser on eSports, surprising fans, and leaks
Fortune is one of a few outlets that was given an opportunity to speak with Nintendo of America president Doug Bowser at E3 2019. During the discussion, Bowser shared his thoughts on 5G technology, eSports, wanting to surprise fans, and leaks.
You can read up on Bowser’s comments regarding these subjects below. For the full interview, head on over to Fortune.
On eSports…
There’s a strong set of leagues out there that support competitive play and have the ability to license our product in those tournaments. But we’re not going to underwrite teams and create our own tournament structure with prize money and everything else. We think there are already channels for that out there that are very strong. We just want to be a part of it.
Thoughts following the E3 Nintendo Direct…
I don’t know if I’m anxious. I’m excited. I’m always excited to see how people are going to react to our content and the story we have to tell. One of our goals is to surprise and delight, and we take a lot of care to make sure we keep things close to the chest and in the vault until we’re ready to launch.
On leaks…
I think you answered my question. Our developers, our company put a great deal of effort into creating our content, in creating our message, and wanting the message to be presented in a way consumers could truly understand what is coming. And we want to have the ability to tell that story when it’s right. Leaks take away from that.
