Nintendo’s UK marketing campaign for Mario Kart 8 will run through the end of 2014

Nintendo is planning an extensive marketing campaign for Mario Kart 8. The campaign, which has already started through social media, will last through the end of 2014. Online and TV activity will kick off on May 30.

Nintendo UK’s Mario brand manager Roger Langford told MCV:

“To herald the launch of the most hotly anticipated Wii U title to date we will have marketing activity pre-launch as well as post-launch moving through the summer and into peak season. For the first time in HD, Mario Kart 8 introduces original course designs that highlight the game’s new anti-gravity feature, which allows players to race upside down or up vertical surfaces. This adds a whole new dimension to the racing.”

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