Reggie admits Nintendo doesn’t handle digital downloads so well, hints at account-based approach for 3DS downloads
“We look at what we do well. We look at what we don’t do so well. The things we don’t do so well we commit ourselves to fixing and making improvements. I would put our digital business in that second category. We are looking hard at our digital business and saying, ‘You know what? We can do better.’ And we will do better. It will not look like what our competitors are doing. But we will have more content, have it be more easily discoverable. We will make it engaging and a much bigger piece of our overall business.” – Reggie Fils-Aime
“It is certainly something we’re looking at. Our current approach is a device-based approach. The content is tied to a particular device. Until we move to a different type of an approach like an account based approach you’re not going to be able to transfer the content. We are looking at how best to bring that to life. The step function change we want to see is going to need to be on a new device, like the 3DS.” – Reggie Fils-Aime
A single account for online content is basically what fans have been clamoring for. That would make things much easier and the possibility of transferring downloads between systems could become a simple process.