Reggie once again says Nintendo may have future E3 conferences, Nintendo Direct “very powerful”, actively talking with third-parties
Nintendo of America Reggie Fils-Aime has once again said that the company could choose to hold conferences at future E3 events. For 2013, Nintendo felt that using a Nintendo Direct was the best approach based on the content they had.
“Next year and what we do at E3 next year is going to be an ongoing conversation, based on what the right thing to do is for the content we have. What we are not saying as a result of this year is that the Nintendo press conference is dead.”
“This year, we have a parade of content that once you get your hands on it, you say to yourself I gotta get this game and I mean think about it. We have all of these playable games on our floor and most of them are coming out this holiday season, three are coming in 2014. “
Reggie also commented on Nintendo’s approach to Nintendo Directs when asked if using these presentations to promote their products may be a bad idea. This point was mentioned in light of the fact that Nintendo is trying to expand their audience.
“Nintendo Direct is very powerful for us and we are going to continue to utilize Nintendo Direct to drive engagement with our user. I would say that certainly the first viewership is by our fans, by people who know the brand and know the products, there is tremendous secondary viewership that happens and this is something that is a bit different from lets say Japan, in our market the viewership builds over time, literally after three weeks or four weeks after a Nintendo direct the viewership is still climbing steadily.”
“So that pass around viewership, I do think, is new consumers and consumers who don’t necessarily have the platform.”
One more topic for Reggie: third-parties. Although the Wii U isn’t receiving a ton of support from external companies, he said that Nintendo does “talk to all of our publishing partners all the time.”
“We talk to EA all the time, we talk to all of our publishing partners all the time. In the end this is a simple business. First party needs to drive a large diverse install base for publisher to create content to take advantage of that install base. That is what we are looking to do, you know for any publisher what they want to say to themselves is that we have game X and we are confident that we can sell game X not only to pay off the investment but to make a profit on that game.”
