Skylanders figures outsell all other action-figure properties in US/Europe year-to-date in 2013

Activision has announced yet another accomplishment for its lucrative Skylanders franchise.

According to the company, Skylanders figures have outsold all action-figure properties in the US and Europe in 2013 thus far. Additionally, Skylanders outpaced all toy properties in the U.K. year-to-date as of June 30, 2013.

Activision Publishing CEO Eric Hirshberg said:

“We began something very special with Skylanders, and the magic of bringing toys to life through a video game. But it’s not just about the game. We know the toys have to be just as creative and imaginative as the kids that play with them, and that’s why we’re so excited to bring even more innovations to this genre when Skylanders SWAP Force comes out in October.”

The Skylanders franchise has managed to generate over $1.5 billion in global retail sales as of July 31. Skylanders Giants has been the top-selling console and handheld game overall in dollars this year in North America and Europe.

Source: Activision PR