Skylanders rakes in $1 billion in worldwide retail sales

Activision’s Skylanders franchise just keeps on rolling. Yet another sales milestone was announced today – Skylanders: Spyro’s Adventure and Skylanders Giants have collectively accumulated over $1 billion in retail sales worldwide. The feat was accomplished in 15 months.

Both Skylanders titles outsold the likes of Beyblades, Star Wars and Transformers toys in the US and Europe last year. Over 100 million Skylanders toys have been sold through January 2013.

Eric Hirshberg, CEO of Activision Publishing, commented on the news:

“The Skylanders franchise became the first kids’ videogame IP to cross the $1 billion mark in just 15 months, and I think we are still just starting to realize its potential. We knew that the simple, but magical idea, of bringing your toys to life in a video game could change both the video game and the toy industries, and more importantly, change the way kids play. And this fall, we’re looking forward to delivering to fans our latest break-through innovation, Skylanders SWAP Force, which lets kids customize their own characters, bringing toys to life to a whole new level.”

Source: Activision PR