Study shows consumer trends moving towards Skylanders / Disney Infinity style ‘Smart Toys’

If there was any ever question as to whether or not the ‘smart toy’ industry enveloping games like Disney Infinity and Skylanders was representing a new trend in the industry, a recent GameByte study has shown that over 72 million children are interested in purchasing the toys. Here’s a summary of what they found:

• 72 million chidren are interested in owning ‘Smart Toys’
• The US has plenty of choice in the market already
• Growth opportunities exist in emerging gamer markets – China, Brazil, Russia where 90%+ of gamers age 6-12 are interested in smart toys
• GameByte thinks that LEGO Fusion and Amiibo will help the marker further

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