SuperData Research: Pokemon GO is the most successful mobile launch in history
Pokemon GO is the most successful mobile launch in history, according to SuperData Research. It surpassed Monster Strike as the top mobile game, and managed to take first place in top-grossing and top-download rankings for every country it launched in.
Global digital game sales in July were up 10 percent year-over-year to $5.9 billion. Thanks to Pokemon GO, the mobile category grew 16 percent from a year ago.
Pokemon GO also positively impacted Nintendo hardware and software. As SuperData notes:
“Nintendo’s mobile strategy ended up paying off exactly as intended. 3DS unit sales rose by over 50 percent from a year ago, an astonishing feat for underpowered hardware nearing the end of its lifespan. Furthermore, sales of 3DS games boomed. Combined sales of Pokémon Omega Red and Alpha Sapphire and Pokémon X and Y (2015 and 2013 releases) nearly doubled. Pokémon Go is the only factor that can explain jumps in sales of this magnitude. We are optimistic that mobile spin-offs for Fire Emblem and Animal Crossing will have a positive impact on Nintendo’s ecosystem.”
