Ubisoft believes Watch Dogs will be one of this year’s best-selling games
Ubisoft has very high expectations for Watch Dogs. With “hugely promising” pre-orders, the company thinks its open-world game will be one of the best-selling titles this year and “one of the best selling new IPs in recent memory”.
Ubisoft’s Wayne Greenwell told MCV:
“Excitement for the product remains incredibly high and gamers are desperate to finally get their hands on the title. This is reflected in our pre-orders which are hugely promising for a new IP and highlights the enthusiasm that has surrounded the product since it was first unveiled to the world.
“With Watch Dogs, Ubisoft is building a new blockbuster brand to stand alongside other top tier triple-A titles and we expect it to be not only one of the best selling new IPs in recent memory, but also one of the best selling titles throughout 2014.”
Ubisoft has significant marketing plans in store for Watch Dogs. This include a tech-focused marketing campaign (such as apps and live streaming technology), along with TV, print and online ads.
