Ubisoft CEO says making Starlink is risky, but thinks “there are lots of people who want this type of game”
The toys-to-life market currently isn’t where it used to be a few years ago. It’s been on the decline, as is evident by the lack of a new Skylanders game this year and the slowdown of LEGO Dimensions.
Given the market, it came as a surprise to many when Ubisoft announced Starlink: Battle for Atlas at E3. Players can buy and attach physical starships to controllers. The concept is risky, Ubisoft CEO Yves Guillemot has admitted, but the company believes “that there are lots of people who want this type of game.”
Guillemot told GamesIndustry:
“We thought that bringing 2.0 of that model was potentially very interesting. We’ll see. It’s a risk, but we feel that there are lots of people who want this type of game. Maybe they don’t want to say it, but they do want to buy it.”