Ubisoft was “expecting more of Starlink,” but looks back on it positively
It’s no secret that Starlink: Battle for Atlas underperformed. Compared to Ubisoft’s big franchises like Assassin’s Creed, the game failed to meet sales expectations. The disappointing performance also resulted in physical toys no longer being produced.
Ubisoft EMEA executive director Alain Corre told MCV that the company was “expecting more of Starlink”. That being said, he had plenty of positive things to say, including the fact that current players have been happy with the final product.
Corre’s full words:
“I think we gain a lot of experience working on this franchise, also for the family. And it helps us shape plans for family games that are coming for us. We always capitalise on everything we have done in the past. We have a lot of fans still playing Starlink and that are happy playing Starlink, and that’s what’s most important for us. We were expecting more out of Starlink but it’s a step in our creation process and, again, all the experience we have garnered out of creating and marketing this game, we are very rich in this experience to market, and well placed to create better products for this type of consumer in the future.”