Nintendo: We’re the only hardware platform producer with powerful in-house software development teams
“[Nintendo will continue to go after] Gaming Population Expansion [by] putting smiles on many people’s faces by offering brand new entertainment that anyone can enjoy, regardless of age, gender or gaming experience. [Nintendo hoping the DS will be] a machine that enriches its owner’s daily life. Nintendo’s strategy is to accelerate current sales momentum from ‘must-have for every family’ to ‘must-have for everyone.’ [The DS is supposed to be a] must-have for everyone [the Wii is planned to be] a machine that puts smiles on surrounding people’s face’ [while encouraging communication among family members in the living room and offering enjoyment of their] new life with Wii. In the challenging and competitive gaming industry, which consistently requires new and innovative products, Nintendo will strive to expand its business and increase revenue and profit by capitalizing on being the only hardware platform producer with powerful in-house software development teams.”
