amiibo – cumulative sales rankings, most shipments in the Americas
As part of its latest financial results briefing materials, Nintendo posted a slide showing the cumulative sales rankings of amiibo. We’re able to see what’s popular in the United States, Europe, and Japan. Check out the full rankings above.
Nintendo also revealed that most shipments came from the Americas:
This is a graph that shows the latest ratio of shipments by region for figure-type amiibo. The blue colored area represents the Americas. In the US, the so-called “Toys to Life” category, in which games work together with figures, are well recognized and people are familiar with this way of having fun. This is why during the previous fiscal year the percentage of shipments for the Americas was 66 percent, which represented a significant portion of total amiibo shipments. The Americas market still holds more than half of the total sales but you can tell from the graph that regions other than the US, where “Toys to Life” products had a late release, are gradually expanding. For your information, the majority of sales for “Other Regions” are from Australia. In addition to Australia, we started to ship to Asia from this financial period.
