Iwata discusses Wii U pre-orders, production
Satoru Iwata spoke about the Wii U’s strong pre-orders and production of the console during an investor’s meeting in Japan a short while ago. Thanks to a transcription of the talk on Nintendo’s official website, we now have direct quotes.
First, below are Iwata’s comments on pre-orders. It has once again been confirmed that 250,000 consumers are on GameStop’s waiting list, and pre-orders are strong overall.
“Although we had not begun advertising in the mass media at that time, many pre-orders started to be placed at retailers, and now we are even hearing that pre-orders are already sold out at some stores. Of the two SKUs, it seems that the Wii U DELUXE SET, which is the high-end model, is doing better in terms of pre-order numbers. To give a nice anecdote which illustrates how well pre-orders are doing at the moment, GameStop, which is the largest specialty retailer of video games in the U.S., created a ‘waiting list’ after all of their allocated pre-orders had been sold out, and as of last week, more than 250,000 consumers had put their name and contact details on the waiting list for a Wii U system.”
The excerpt below concerns Wii U production. Nintendo believes that production capacity “will place limits on our Wii U prospects for this calendar year, but we will make every effort to supply as many units as possible, and we will strive to continue to ship Wii U hardware without any interruptions in each region even after its launch.”
“As production only started this summer, it has now become more likely that it is our production capacity, rather than consumer demand, that will place limits on our Wii U prospects for this calendar year, but we will make every effort to supply as many units as possible, and we will strive to continue to ship Wii U hardware without any interruptions in each region even after its launch. In this fiscal year we are looking to ship 5.5 million units of Wii U hardware and 24 million units of Wii U software. By the way, when we launched Wii six years ago, we shipped 5.84 million units of hardware and 28.84 million units of software in its first year. Please note that while this software sales figure includes bundled copies, the software sales estimate I have just shown does not.”