Iwata – mobile talk, Wii U’s launch price, Miyamoto’s New 3DS request, amiibo, inaccurate Netflix Zelda rumors
TIME has put up another round of quotes from Nintendo president Satoru Iwata. There is plenty of additional mobile talk (such as how he isn’t a fan of the term “free-to-play”), but other topics were discussed as well. Iwata commented on the Wii U’s launch price, how Shigeru Miyamoto’s involvement with the New 3DS led to the inclusion of super-stable 3D, how the characters in Smash Bros. are technically toys, amiibo, and rumors about Netflix’s live-action Zelda series (which are apparently inaccurate).
We’ve rounded up Iwata’s comments below. If you’re interested in checking out TIME’s original report, head on over to this link.
On how Nintendo’s plans to develop games for smart devices is still about bringing different generations of players together…
“One thing that we have found over the years is that video games themselves have a tendency to be difficult to break out of a particular segment. But what we have found with some of our most successful products, is that they tend to be ones where people are playing them together and the communication is spreading much more broadly and easily than standard word of mouth communication. And what you start to see is people of different generations playing together and talking with each other, and sometimes you even see grandchildren talking with their grandparents about a video game.”
“So with the plans for our smart device efforts, that will also take on this theme of giving people opportunities to learn from one another about games, and giving games an opportunity to spread across different generations of people, and give people more opportunity to communicate with one another about games,” explains Iwata. “And I want to say that we’re going to be putting forth some effort to be able to provide some factual data that supports these viewpoints.”
On how Iwata thinks Nintendo can overcome free-to-play’s stigmas…
“I do not like to use the term ‘Free-to-play.’ I have come to realize that there is a degree of insincerity to consumers with this terminology, since so-called ‘Free-to-play’ should be referred to more accurately as ‘Free-to-start.’”
“The thing that concerns me most is that, in the digital age, if we fail to make efforts to maintain the value of our content, there is the high possibility for the value to be greatly reduced as the history of the music industry has shown,” he continues. “On the other hand, I have no intention to deny the Free-to-start model. In fact, depending on how we approach this model, we may be able to overcome these problems.”
On how Iwata doesn’t view free-to-play as a progressive development…
“I do not believe it is an either-or situation between Free-to-start and packaged game retail business models. There are games which are more suited for the Free-to-start model. We can flexibly choose between both revenue systems depending on the software content.”
“However, because there are games or types of games which are suited for the existing package model, and because there are consumers who appreciate and support them, I have to say that it is a one-sided claim to suggest that a complete transition to a Free-to-start model should be made because the existing retail model is outdated.”
On how Nintendo was “forced” to sell the Wii U at a higher cost than it might have otherwise…
“I think, to be honest, we were in a difficult situation. Because for the home console our biggest market opportunity was in the overseas markets in the U.S. and Europe, but because of the valuation of the yen and the exchange rates into dollars and euro, it made it a difficult proposition for us to capitalize on that, because of the cost that we were forced to sell the system at.”
On how Miyamoto upended the tea table with the New 3DS…
“I think you’re probably familiar with the tales of how, in the late stages of development, Mr. Miyamoto always upends the tea table. So a similar thing happened this time. The hardware developers had designed a piece of hardware that they felt was at the final stage of prototyping, and they were bringing it to us for approval to begin moving forward with plans for manufacturing. But Mr. Miyamoto had seen that super-stable 3D just one week before, and he asked “Why aren’t we putting that in this system? If we don’t put this in it, there’s no point in making the system.”
“But Nintendo is a company of Kyoto craftsman, and what we don’t want to do, is if we know we can make something better, we don’t want to leave that behind. So we were able to bring the super-stable 3D to reality by looking technically at what we can do to solve those challenges and finding those steps along the way to make it happen. This is where my background in technology is quite helpful, because it means that the engineers can’t trick me.”
On how Iwata doesn’t view amiibo as a Skylanders or Disney Infinity clone…
“At first glance it may look like we’re a trend follower with amiibo. But really what we’re doing is, we have introduced amiibo in a way that is new and where amiibo do things in our games that they can’t do anywhere else. From that perspective, we feel that we are a trendsetter.”
“It’s true that if you go into a retail store, and you see the retail shelves, that from a retail perspective, we’re leveraging the structure that’s in place for how the toys to life category is being sold. That’s a hurdle that’s hard to overcome in terms of differentiation. But in terms of how the amiibo are used in games, we do feel that we are taking the lead in terms of broadening what toys to life can be.”
On how the Smash Bros. characters have been toys all along…
“What’s interesting about the Smash Bros. games, is that the Smash Bros. games do not represent the Nintendo characters fighting against one another, they actually represent toys of Nintendo characters getting into an imaginary battle amongst themselves. And frankly that has to do with a very serious debate that we had within the company back then, which was, ‘Is it really okay for Nintendo characters to be hitting other Nintendo characters? Is it okay for Mario to be hitting Pikachu?’”
On rumors about a live-action Zelda series coming to Netflix…
“As of now, I have nothing new to share with you in regard to the use of our IPs for any TV shows or films, but I can at least confirm that the article in question is not based on correct information.”
