Kamiya initially thought Nintendo “would be very business-like” while Nintendo thought Kamiya was scary

Posted under General Nintendo, News, Podcast Stories, Wii U
7 months ago by (@NE_Brian)

Platinum Games and Nintendo teamed up for the first time while creating The Wonderful 101. Because the two companies didn’t have much contact in the past, both maintained certain assumptions about the other.

On Platinum’s side, director Hideki Kamiya thought Nintendo “would be very business-like” and was a bit surprised as to “how human” the company was. Meanwhile, according to Nintendo producer Hitoshi Yamagami, the Big N assumed Kamiya would be “scary”.

A discussion in the latest Iwata Asks goes into further detail about Nintendo and Platinum’s initial working relationship:

Iwata: But as far as Nintendo was concerned, since it was our first time collaborating with PlatinumGames, I think there was a time where we must have thought “PlatinumGames has shown that they can get results themselves, so we should respect them and discover their value,” and so we took a step back and watched over them in a way.

Yamagami: There was. Although there came a point where we had to say something. So we had a lot of meetings about how to approach Kamiya-san directly.

Iwata: Kamiya-san, how did you feel about Yamagami-san and Matsushita-san closing in?

Kamiya: Originally, I had somehow imagined that those requests would come in more systematically. I thought the requests that would come in would be very business-like.

Iwata: Really? That was your image of Nintendo?

Kamiya: I thought you guys were going to reach out to me saying something like, “We did some user research and these are the results we got, so we want you to change it so it fits this.”

Iwata: Like, “Marketing data proves you should go this way.”

Kamiya: Right. So I was surprised. This should have been obvious, but I was a little surprised at how human you guys were.

Iwata: So your original image of Nintendo was of something that wasn’t human? (laughs)

Everyone: (laughs)

Yamagami: And then on our side, we had a preconceived notion that Kamiya-san was scary. We still had a strong impression of him from how miffed he seemed the first time we met him, and of how he was on Twitter. But the more we met him, and saw how Kamiya-san reacted like “Oh, that makes sense.” to things that we said on the spot, we realized that we just needed to be honest with him. And so we started to get closer after that.

Kamiya: If you have misgivings about something a person is telling you, you can just ask “Why is that?” then and there, and deepen your understanding. But you can’t have a conversation with data.

Iwata: When people bring you data, it’s not actually their opinion, so there’s no point in arguing with them.

Kamiya: That’s right. So that was a good thing. And most of what they were saying was completely right.

Inaba: Huh. (laughs)

Everyone: (laugh)


  • ezquimacore

    I really like japanese people. Don’t ask me why, I should be japanese :(.

    • Rodrigo Coelho Costa Junior

      You should go to Japan. Living there for 6 months was the best thing I ever did

      • Nintendo Fan 4 Lif3

        How hard is it to learn Japanese; just wondering?

        • Rodrigo Coelho Costa Junior

          Well, I don’t know for english speaker.. All I know is that you’ll have some hard time with the pronunciation. But I’m from Brazil (we speak portuguese) and we can pronounce it fine.
          About the grammar, it actually isn’t too hard if you study.. I didn’t have a hard time with it (and neither my worldwide friends did… well some of them but not too many people).. What you’ll have a hard time with is memorizing vocabulary.. I was there for 6 months and my vocabulary is limited to college stuff, meeting new people, every day needs and traveling by train… Don’t talk to me about politics in Japan because I won’t have a clue.

          Besides, even the writing you can get a hang of… you’ll have Katakana and Hiragana down in one or two months MAXIMUM, but of course memorising kanju is the hard part (but not as hard as you would expect).

          Japanese is a pretty fun langage, I’d recommend studying it =)
          Plus it’s really nice to watch animes and understand at least partially what they’re saying

          • Nintendo Fan 4 Lif3

            Ah ok. When it comes to another language vocabulary has always been difficult for me, especially pronunciation, but every language is different so who knows. But I am interested in the culture, especially since I want to start watching anime and reading manga and other things. I will look into it. Also Portuguese seems interesting as people have supposedly told me it’s just a mix of Spanish and French, though I don’t think it’s that simple since I am good at neither. Anyway, thanks for the info. Hope to visit Japan someday or go anywhere else that’s cool for that matter. I appreciate your insight. Then I can start reading Japanese manga for Zelda and Kingdom Hearts :-)

          • Rodrigo Coelho Costa Junior

            Please go visit japan! It’s really worth it!
            Portuguese is a really really had language with so many exceptions to grammar rules and sooo many little rules… even we don’t speak it the absolute right way.. But yeah, you could say it’s a mix of spanish and french, since they are all latin-based languages.

            If you’re going to watch animes, i’d recommend Attack on Titan (shingeki no kyojin) and death note.. both awesome animes

        • zackfair345

          it must be hard to learn Japanese, there were times when I tried to learn Japanese but I learnt one word “konnichiwa” then the language, it was hard for me, I started speaking gibberish but I had no idea that I was speaking a load of crap so it was hard for me and it must be hard for the English people who want to learn that language

          • Nintendo Fan 4 Lif3

            yeah every language has its challenges so for me If I start learning now, it will be awhile before I get the hang of it. Once I learn though, I could go to Tokyo Game Show and D23 Expo Japan so that I’d be able to see and play the games there; especially since Square Enix is gonna reveal more there about Final Fantasy XV and Kingdom Hearts III.

          • zackfair345

            yep, I’m gonna look forward to playing those two games in the future when they are released on PS4 and Xbox one, but I don’t know much about these games so both should be revealed at D23 Expo and Tokyo Game Show including a demo to both Final Fantasy XV and Kingdom Hearts III

  • Austin

    The fact that they thought Kamiya would be scary makes me laugh.

  • Gus Duenes

    Nintendo (to me) always seemed down to earth,human and nice to be around, sad that people dont give them the amount of respect that they deserve.

    • Nintendo Fan 4 Lif3

      i agree. with Wii U though things will turn around Nintendo will be respected once again.

  • shadowfaxx

    everyone laughs!!!


  • Nintendo Fan 4 Lif3

    nice interview…. funny how they had misconceptions about each other that turned out to be opposite for the better. Maybe the partnership was meant to be..so Wonderful 101 and Bayonetta 2 will be the fruits of that partnership.

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