Mario Kart 8 sells over 1.2 million units worldwide over first weekend

Posted under News, Wii U
June 2, 2014 by (@NE_Brian)

Update: Here’s a quote from Nintendo of America president Reggie Fils-Aime, for what it’s worth!

“The early response to Mario Kart 8 demonstrates that the best days for Wii U are still ahead. This year’s E3 is just days away, and it will be all about the future games for Nintendo platforms. This milestone is a great place to start!”


In its first weekend, Mario Kart 8 managed to sell more than 1.2 million units worldwide, Nintendo has announced. That number applies to The Americas, Europe, and Japan from May 29 to June 1.

Nintendo of Europe president Satoru Shibata said:

“Such positive early feedback for Mario Kart 8 reinforces the great gameplay experiences that Wii U currently offers. With Nintendo set to showcase its future releases at E3 next week, this is a great milestone going into the summer season.”

Along with today’s announcement, Nintendo shared sales figures for previous Mario Kart entries. The seven older Mario Kart games have combined to sell more than 100 million total units, an average of more than 14 million units per title.

mario_kart_sales

Source: Nintendo PR



Around the Web

  • http://people.ign.com/oskitake Oskitake

    If we dont count new WiiU’s, that would be 1/6 of current WiiU’s
    thats a pretty high rate honestly.

  • Andrew

    Should reach Polygon’s estimated total sales number in, what, a week? Maybe end of June?

  • Mr Ninty

    all hail Yoshi Kart!!!

    • Rodrigo Coelho Costa Junior

      hail yoshi bike!

  • D2K

    That’s pretty good. See what happens when you MARKET your product Nintendo?

    • SecretX

      but MK sells itself.

      • D2K

        No game “sells itself.” Especially not 1.2 million in 3 days. That’s is more than half the lifetime sales of Super Mario 3D World and more than twice as much as DKC:TF.

        Nintendo stepped up marketing big time for MK8. Not just in North America, but worldwide.

        • SecretX

          i was just kidding :P

          • D2K

            10-4

        • heavenshitman1

          It was both, marketing and game quality. 3D world for example was a perfectly good game, but the lack of online features and gameplay difficulty leaning on toddler level… MK8 was always going to massacre. MK8 proves WiiU can compete, and I think the other major titles coming will blitz MK8 easy. Looking at Zelda U , and Monoliths ‘X’ quality wise if not sales wise.

          • D2K

            In the 40 years of Mario’s existence when has online features been important in a Mario stand-alone game?………

            *crickets*

            When has Nintendo put out a AAA 1st party exclusive that was NOT of good quality?…….

            *louder crickets*

            Are kidding me? C’mon man. The game sold like this because of the marketing. Word of mouth hasn’t even gotten a chance to get started yet. It’s only been 3 days and you cannot determine ‘quality’ until you’ve actually played the game for at least a day or so. We’re not gonna spin this into semantics. Give Nintendo credit for marketing the product and getting results, and leave it at that.

        • MadCrain

          Dude, they’ve advertised the s*** out of Mario Kart 8, with every major gaming news site talking about, people doing parodies and shorts of it, and a bunch of commercials, Nintendo finally did it right.

          • D2K

            Exactly.

          • http://fbcdn-sphotos-d-a.akamaihd.net/hphotos-ak-prn1/163554_10151466522002746_943882655_n.jpg Rafael Da Silva

            Gaming news sites and parodies have nothing to do with Nintendo.

            Also this game was nowhere near being advertised as much as other AAA titles like COD, Assassins Creed, Watch Dogs, FIFA etc…

            Nintendo did modest advertisement considering the brand name. They advertised SM3DW more than Mario Kart 8, still Mario Kart sold more because it’s a system seller for so many people.

            People who have been playing Mario Kart since SNES still buy a console for the new game. The only other Nintendo title to have that kind of brandname in the market is Zelda.

          • D2K

            The only advertising out of the ordinary that Nintendo did for Super Mario 3D World was having it available at the Pottery Barn.

            ………….yeah.

            Mario Kart 8 has far more advertising now and will continue to. In fact, Nintendo announced the decision back in April that MK8 will have a year-long ad campaign. This suggests to me at least a lot of DLC coming.

            Why is is that people keep coming out and throwing a wet-blanket over Nintendo SUCCESSFULLY upgrading their marketing strategy? We asked them to market better, Iwata agreed the marketing needed to be better, he pledged to make it better, and he succeeded in making it better. Where is the problem here? It’s almost like people don’t want to see Nintendo join us in the 21st century.

          • http://fbcdn-sphotos-d-a.akamaihd.net/hphotos-ak-prn1/163554_10151466522002746_943882655_n.jpg Rafael Da Silva

            Marketing and advertisement has very little to do with Mario Kart 8 selling as well as it has.

            Mario Kart is a behemoth of a brand name and the product is synonymous with quality in this industry. The only way Nintendo could have screwed this up would be to make a poor product that got bad reviews and reception.

            Good reviews and reception is far more important than any marketing campaign when it comes to huge titles like Mario Kart, Zelda, Super Mario Bros, Metroid, Super Smash, etc.

            These are titles that fans will return to every console generation for decades regardless of advertisements.

          • D2K

            Mario Kart is not bigger than Mario. Period. That is the point you keep ignoring.

            Mario Kart 8 did not sell 1.2 million just because it is Mario Kart. No franchise in history has sold more, revolutionized more, and accomplished more than Mario. It has taken 7 months for Super Mario 3D World to amass 2 million sold worldwide. SM3DW was widely regarded as one of the best Mario games of all time if not one of the greatest games period of all time, yet MK8 was able to chop that total in half in 72 hours.

            Also, since the is no record of a bad Mario Kart people wouldn’t be waiting for reviews to make a decision. Nintendo fans don’t pay much attention to reviews as there typically are not necessary with AAA 1st party Nintendo titles.

            You can believe what you want. The facts are that Nintendo substantially increased marketing for MK8 and it paid off. The bundles, the free games with digital download, the deal with Mercedes-Benz, multiple Nintendo Directs and Youtube videos, etc, etc, etc.

          • http://fbcdn-sphotos-d-a.akamaihd.net/hphotos-ak-prn1/163554_10151466522002746_943882655_n.jpg Rafael Da Silva

            People wouldn’t wait for reviews to decide whether or not to buy Mario Kart, but they would buy it based on the adverts?

            Reviews are usually out prior to the game being released, so they’re not hard to come by, and offer a lot more detailed and reflected information about the product than any commercial, so if people don’t use that information rather than ads then those people need to get their heads examined.

            Mario Kart was also on the top of most outlets for pre orders. It was the most popular item on amazon months before it was released. The game and the bundle with the console sold more pre ordered units than any other game or console bundle during the period up to its release.

            These numbers prove that the game sells regardless of advertisement campaign, although the increased advertisement for the game compared to other Wii U titles certainly didn’t hurt sales either.

            I had to wait until the third order of games was confirmed with my local internet retailer before they could confirm my pre order. Pre orders were sold out everywhere. This game is huge long before launch or ads. Super Mario 3D World was nowhere near as popular. It didn’t sell nearly as many consoles and pre order sales were far from as significant.

            These are sales that are not affected by advertising campaigns as the game is being launched, but merely sales dependent on the brand name and expectations to the product.

          • D2K

            Yeah. Typically it’s customary to actually know something exists before you buy something. It’s only been that way for thousands of years. o_O…

            Gimme a break dude. You are going way off the deep end trying to prove a non existant point. And further more the only MK games that have sold over 10 million were on the Wii and DS which were he two biggest install-bases Nintendo has ever had. (100 and 153 million). If you look at the top-ten Mario games of all time ALL have sold over 10 million.

            When has their been a bad AAA 1st party Nintendo title? When has their been a bad Mario Kart? Since you won’t answer these questions because they rip your point to shreds, I’ll do it for you. NEVER. At least not in the last decade in terms of all AAA 1st party Nintendo iPs and there is record of a bad Mario Kart so a review is absolutely pointless. If this was Smash Bros U then maybe you would have a point because a lot of people didn’t care for Brawl. I thought it was fine but a lot of Smash Bros purists did not. So in that case I would understand why someone would wait for reviews. I think all reviews are pointless because know one knows better what YOU like better than YOU.

            You think a person that has been waiting with baited-breath for MK8 is waiting to hear what IGN, Gamespot, or Polygon has to say about it? Please. All they care about is when it is available. You cannot have numbers this big, this fast, and this vast without good marketing. SMD3W, DKC:TF, Pikmin 3, Wii Fit U, etc proves that even of a game is a masterpiece, if the marketing isn’t good it will sit there.

            You go right ahead and keep making excuses as to why Nintendo marketing hasn’t improved, hasn’t MK8 at all, and that Mario Kart 8 sold 1.2 million just because it’s Mario Kart and no reason other than that. I’ve proven my point in spades, I’m going to bed.

          • http://fbcdn-sphotos-d-a.akamaihd.net/hphotos-ak-prn1/163554_10151466522002746_943882655_n.jpg Rafael Da Silva

            I never said that the marketing hasn’t improved. You’re making that up.

            All I’m saying is that Mario Kart 8 selling well in its opening weekend is not due to the marketing campaign. The vast majority of the sales were pre-orders. You’re the one refusing to accept that fact even though it is very well documented and widely reported in the gaming press.

          • heavenshitman1

            I was gonna reply with a rebuttal rant here, but this threads already blown outta proportion lol. Most Mario games don’t need online, but that added feature done correctly mass boosts a game. It breeds competitiveness, and hence attention to a game.
            If Starcraft never had online it wouldn’t have become a world wide E-sport phenomenon. And the online factor in MK8 has probably gone a very long way to selling that game alone. And I own and play nigh on all WiiU games

  • ZeldaFanzzzz

    My predictions was WAY OFF!!! Good job Nintendo! Hopefully the game continue to sell more.

  • gimmegimmekevin

    I’m so happy to say that I was wrong. Pikmin, Wii Fit U, Wii Party U, Mario 3D World and DKC had such lackluster debuts I was really worried about Kart. Hopefully Smash U does a similar job too. I can’t believe I’m saying this but we might actually see Wii U outsell all other consoles in NPD for the month.

    • D2K

      Just a little marketing was all it needed. You gotta spend money to make money. Sure it is a pain to spend money in advertising, but you will make all that money back and THEN some with good marketing. Hopefully Nintendo will see this with MK8 and realize that if they go back to being the marketing juggernaut they used to be the sky is the limit with the Wii U, despite not having 3rd party support. They could really make these companies that have boycotted the Wii U look really, really bad.

  • http://lwiis64.deviantart.com/ L.A.C.

    Great news! For what I’ve heard the game is fantastic and it truly deserves it. Great game, great marketing, great results.

  • kdog254

    Oh man I can’t wait to see Wii U sales after this. I have quite a few friends that are going out to get Wii U’s for this game and know quite a few others that are interested.

  • kthanxyousuck

    It’s a combination of how much they marketed and the way they did it. I loved the way MK 8 was shown in the commercials with the weapon testing. It was funny and kept your attention. A lot better than just saying “Hey get ‘insert game name’ coming out exclusively on Wii U” with some short 20 sec gameplay. Similar to all of the marketing on the 3DS side for Tomodachi Life now.

    I also like the blockbuster games getting their own dedicated Nintendo Direct’s.

  • Chaos_Knight

    And now we await for SSB4 sales.

    • Melatelo

      ..how about we wait on a solid release date first ;)

      • D2K

        I heard that. Every game that they have previously released have better have a SOLID release date at E3. Month, day, and year. Even if it’s pushed to next year I still want solid release dates.

  • Adrian Brown

    MK8 deserves all the praise and sales it gets

    • D2K

      Haven’t played it yet, but heard nothing but good things. This is going to be a system-seller. It’s too early to tell but this game could be the tipping-point that turns things around for the Wii U. It all depends on what happens next Tuesday.

      • Adrian Brown

        It’s an awesome game, I hope you can play it soon. E3 is crucial for the Wii U, and hopefully this great sales continue with Smash, Zelda and the new upcoming games

        • Serialmania

          Sleeping giant has woken up…..

  • Nocturne

    sony fanboys cutting themselves

    • TalesOfBS

      Lets try to not go as low as they usually go

    • http://fbcdn-sphotos-d-a.akamaihd.net/hphotos-ak-prn1/163554_10151466522002746_943882655_n.jpg Rafael Da Silva

      I think Sony customers are perfectly happy with the PS4. Competition is generally a good thing in this industry and I don’t think Sony will suffer in any substantial way from Nintendo doing well. I have been a Sony customer since after the N64, but I went with Wii U instead of PS4 when I got my new console because of titles like this one.

      Going to have to get a PS4 eventually though. Because Project Beast.

  • Serialmania

    Wii U deserved this kind of sales right from the start….

  • Melatelo

    AWESOME NEWS! Bout time too….

  • Wrcreation Wearecreation

    Mario Kart 8 Is great! and i believe that the Wii U is great as well! I love the Gamepad. I don’t ever use my TV, but it is a great gimmick!

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