Nintendo is planning a big UK TV marketing campaign for Super Mario 3D World. In addition, the company will be promoting The Legend of Zelda: A Link Between Worlds, which launches on the same day – November 22.
Expect to see TV ads starting at launch up through December 25th. Nintendo has also looked into ads for specialist websites and social media.
UK product manager Roger Langford told MCV:
“The Legend of Zelda series is a cornerstone franchise for us and always performs very positively. We achieved some great results with The Legend of Zelda: Ocarina of Time 3D in 2011. With the increased Nintendo 3DS install base as well as seasonality we are confident in A Link between Worlds being a top seller on Nintendo 3DS.
“To herald the Launch of The Legend of Zelda: A Link Between Worlds we will have a substantial marketing campaign both pre and post launch. We will also have bespoke activity aimed at a kids audience showcasing the characters and ingenious gameplay.”