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Ubisoft again says Wii U needs sales to become a more mass market, liked E3 showing

Posted on July 10, 2014 by (@NE_Brian) in News, Wii U

The latest issue of MCV has a few more comments from Ubisoft about Wii U, courtesy of CEO Yves Guillemot and Alain Corre.

First, Guillemot commented on how the Wii U needs additional sales to become a mass market device. He also spoke about Nintendo’s games and how fans are waiting on them to arrive.

If Wii U’s sales continue to multiply, it will quickly come to a mass market. We need the sales to increase so it becomes more mass market, and then we will have the volume we need to justify big marketing campaigns and TV marketing.

Smash Bros. has always been a big, big property for Nintendo and for gamers. We all know that there are lots of Nintendo fans that are waiting for these big games. When I speak to the fans that come to E3, 90 percent of them are crazy Nintendo fans. They really love Nintendo and the games they do. If they can quickly come and buy a Wii U, it would be good.

From Corre come a few words about Nintendo’s showing at E3, which he seemed to be rather impressed with.

I was very happy to see Nintendo doing well with their E3 conference and unveil the new open-world Zelda, Miyamoto is back creating things, and that’s excellent for the industry. Smash Bros. and Mario Maker – these concepts are second to none. We are really happy to see that Nintendo has a lot of good franchises, because we feel that it still has a love affair with families, and we really need the living room to offer possibilities to families to play games.


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