Yo-kai Watch 3: Sukiyaki sell-through rate and sales comparison to other entries - Nintendo Everything

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Yo-kai Watch 3: Sukiyaki sell-through rate and sales comparison to other entries

Posted on December 24, 2016 by (@NE_Brian) in 3DS, News

Yo-kai Watch 3: Sukiyaki launched in Japan on December 15. Leading up to December 18, Media Create reports initial sales of 337,979 copies. Now we have additional information from the sales tracker.

Yo-kai Watch 3: Sukiyaki sold through 77.32 percent of its initial shipment. As a comparison to the first week sales of other Yo-kai Watch entries’ first week sales:

– Yo-kai Watch 2: Shinuchi (Yo-kai Watch 2’s third version): 1,244,000 copies
– Yo-kai Watch 2: Bony Spirits / Fleshy Souls – 1,317,000 copies
– Yo-kai Watch 3: Sushi / Tempura – 632,000 copies

Media Create points out that Yo-kai Watch’s popularity has fallen compared to the Yo-kai Watch 2 era. As a third version title, Sukiyaki had a massive drop in first week sales compared to previous games.

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  • awng781

    Pretty terrible numbers.

    Yokai Watch 2 and YW2 Shinuchi sold over 5 million by the end of 2014.

    Yokai Watch 3 and YW3 Sukiyaki will struggle to sell over 2 million by the end of 2016.

  • Seeker

    They gave it their best shot but there’s no dodging the fact that Yokai Watch has failed to jump the chasm in the West.

    • TheGoomba

      “Their best shot?” Hasbro put in more effort than Nintendo.

    • Uh people were flaming it and claiming it not going to be Pokemon. People tried every reason to stop from selling.

      • Seeker

        So? People tried that with the Wii too.

        Repeat after me:

        Good games sell.

        • Totally different.

          • Seeker

            And this is why you’re an internet commenter and not the leader of a successful videogame company like me.

      • Tlink7

        Erm, random internet nerds throwing a hissy fit about something supposedly ripping off Pokémon isn’t going to stop children from buying said ”rip off”…
        Yo-kai didn’t become a massive succes in the west because of other reaons… my personal opinion is that it is wayyyyy too Japanese

        • Seeker

          Exactly, it has a very Japanese perspective and artwork which always gets a tough time attempting to find a Western mainstream audience.

        • I think that can be off-putting for parents looking to buy it for their children, but that won’t stop children. I can’t speak “universally,” but the manga is continuously in use/check-out at the library, I see kids interested in the toys and typically speaking, children aren’t put off of other cultures unless their parents teach them to be.

  • Coonfoot

    Maybe it would’ve sold more if it didn’t have the whole America-themed hook. It’s not only kind of insulting to Americans, but also really disappointing. I mean, why make Yo-kai out of American stereotypes when there’s plenty of urban legends to use instead? I’d gladly befriend a Yo-kai based on Bigfoot or the Jersey Devil instead of a chicken nugget boy.

  • MagcargoMan

    Yokai Watch picked up some of the worst habits from Pokemon. What a shame.

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  • Exposer

    I think that maybe YW reach its Top with the second game or maybe is just the Sakura Taisen syndrome all over again. In any case maybe the franchise could die in a future if they dont do anything new.

    • I have never heard of Sakura Taisen syndrome, what is that?

      • Exposer

        Is when a popular japanese franchise try to move from its japanese roots to appeal to non japanese players…But the sales are so bad in comparision that the franchise starts to die, it dosent matter if the game is good or not.
        Sega Saturn:
        Sakura Taisen I (Settle in Japan): 500K
        Taisen II (The continuation one year latter): 550K
        DreamCast
        Taisen III (Settle in france with the same male protagonist): 200K
        Taisen IV (The Finale settle in Japan with all the cast from II and III): 150K
        PS2 and Wii (In the West)
        Taisen V (Settle in USA with another characters and some cameos): -100K
        Taisen VI: Is Web Browser Game…Yeah.
        +BTW the original and the second one were re-realesed in DC and sold very well, before ST3, the Ps2 ports, after Sega left the hardware industry, not.

        • Ahhh. I agree with that. I know some think the game was too Japanese to sale, but honestly? People are into that. Keeping the footnotes but largely moving away from it was the bad move. And heck, if Beyblade can keep the Japanese names and continue to hang around, why couldn’t Youkai Watch? (And it’s not like some kids don’t have Japanese names.) They shouldn’t have distanced themselves so much from part of the essential charm.

          • Exposer

            Pokemon is settle in New York, France and Hawaii and is still selling i think that japanese people sometimes are very close minded to western influence.

  • Honestly, its popularity in the West wasn’t going to carry the series and its waning popularity in Japan is an indicator of what its longevity was going to be.

    As far as the West goes, I think the series has way more potential here, but it wasn’t handled better. I feel like the toys and other tie-ins performed better, and the games themselves weren’t advertised as much. Kids will love the merch, but not know a thing about the major focus of the source; also happened to MLP:FiM, crazy to say. Plenty of children loved the toys, but the show was on a premium channel that most families didn’t have or couldn’t afford, so the show had very low views. YW is a similar case. (It didn’t have to be such a close parallel though, but it ended up that way.)

    In Japan, that’s another thing. Frankly, I think they started coming out too close together. They should have waited longer for more main series games to come out and held people over with better spaced out spin-offs. I think Pokemon’s success kind of gave them ideas, but honestly I think Inazuma Eleven kind of spoiled Level-5. And I don’t think they’re a greedy company, but I think they get very hasty.

    They should have better spaced out the series, because the first game only came out three years ago, and we’re now at three main series titles. Even Pokemon doesn’t come out that close together. L-5 are clever, because they do know how to create very charming and quality series, and they get the tie-ins, but they have such small failings in the right places that the structure can’t hold up.

    I hope they’ll try again with another series, because IE’s popularity was longer lasting (and while it did have a startlingly large older, female fanbase, I still think children were most of those sales). And since they hit it off with YW, I think they have room to make another all-audiences but very children-oriented series that they can better sustain.

    At the same time, the economy in Japan is only going to allow for so much. Pokemon can hang on because basically everyone plays it (children, teens, adults, etc). If L-5 relies mostly on children, which are a very small and shrinking demographic in Japan because of their economy (and very reasonably so), they definitely won’t be able to replicate a huge success again. They need something that they can better appeal to everyone, and cement a good name brand, clever tie-ins and keep things going. (Because at this point, Pokemon has such a ridiculous level of merch that hits nearly every audience; which it should because of its status, but it’s also just smart to have something for everyone.)