Pokken Tournament targeted at fans between the ages of 18 and 30
With Pokken Tournament, The Pokemon Company and Bandai Namco hope to appeal to older fans. Producer Katsuhiro Harada, in an interview with 4Gamer, said that the team is “aiming for something over 18 years of age to the early 30s” when it comes to age demographics.
Harada said:
“Naturally, it’s being developed into something that elementary school children can also enjoy, but if we’re talking about age demographics, we’re aiming for something over 18 years of age to the early 30s.”
“When it comes to Pokémon, everyone says they love it up until the fourth grade, and what’s funny is that there are kids who graduate from it after that. Well… it’s not that they ‘graduate,’ since they’re still fans, but they just don’t show [their enthusiasm], and kind of play it more behind-the-scenes.”
“That applies to some of the kids out there. However, for some reason, once they get into their 20s, there are more and more people who enthusiastically share their love for Pokémon.”
“This title is being made as an ‘adult’s Pokémon’ for that generation of people who grew up with Pokémon. Those in their 20s and 30s today have spent a lot of time during their school days with Pokémon, and have some strong memories looking back at the games and anime.”
“And for those people, Pokkén will finally allow them to experience what it’s like to freely move around their favorite Pokémon, and I expect it to be a very impressive title. Please look forward to it.”
