May 2015 NPD: amiibo leads in interactive gaming toy sales
In the U.S., amiibo led the way in dollar sales out of all interactive gaming toy offerings during the month of May. It’s the first time since the figures launched that this feat was accomplished.
Thanks to amiibo’s strong performance, interactive gaming toy sales as a whole rose 73 percent in the U.S. last month.
NPD Group’s Liam Callahan said:
“May 2015 was a positive month for video game accessory sales, with dollar sales up 20 per cent. The top 5 accessory types: Interactive Gaming Toys; point cards; gamepads; headsets/headphones; and power supplies, all experienced year-over-year growth. Interactive gaming toy sales experienced stellar growth of 73 per cent in May 2015 as Nintendo’s amiibo accessories led dollar sales for the first time since launch.”
