Nintendo president talks not resting on laurels, “harsh battle” getting people to spend time on games

Nintendo is at an all time high right now. The Switch is one of the company’s best-selling systems ever, The Super Mario Bros. Movie was an incredible success, and it’s still pursuing different opportunities like Super Nintendo World. However, that doesn’t mean Nintendo is resting on its laurels.

Furukawa spoke with NHK and noted that the company needs to continue “putting out things that people truly want”. He pointed to the fact that there are many forms of entertainment, and it’s “a very harsh battle” ensuring that people are still interested in video games.

Our full translation is as follows:

“We always keep in mind that if we do not keep putting out things that people truly want, they’ll get bored of us. Right now, there are various forms of entertainment besides video games. I believe that making people want to spend their precious time on video games, and Nintendo games no less, is a very harsh battle. We approach everything while resolved to the fact that at any time, people may start thinking they do not need Nintendo games anymore.”

Translation provided by SatsumaFS and Simon Griffin on behalf of Nintendo Everything.