Activision hopes Skylanders IP will have 10 to 20 year run

We’re in year three of Activision’s Skylanders franchise. The publisher has released two different entries since 2011, starting with Skylanders: Spyro’s Adventure. Swap Force, the latest title, is due out later this year.

There’s no question that Skylanders has been a mammoth money-maker for Activision. So it should come as no surprise that the company hopes to see its series last for 10 to 20 years.

Vice President of Skylanders business Joshua Taub told Joystiq:

“We have goals of making this a 10 to 20 year franchise that becomes a staple for kids.”

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