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Company EVP says risk-taking is in Nintendo’s DNA

Posted on August 7, 2015 by (@NE_Brian) in General Nintendo, News

Examiner has put up another excerpt from its interview with Nintendo of America executive VP of sales Scott Moffitt. In these latest quotes, we get to see what Moffitt had to say about Nintendo taking risks, which he says is “in our DNA”.

He stated:

“It’s in our DNA, it’s what makes us tick, and it’s what brought all of us to Nintendo. We like to be a company that’s willing to take some risks on a franchise like Splatoon, propose new forms of gaming to gamers, and see what their reactions are.”

“Often times, those [ideas] work, sometimes they don’t, it’s always risky to be an innovator, but that is woven into our DNA and is a bedrock value for Nintendo.”

As for why Nintendo continues to take risks, Moffitt says that it’s all for the gaming community. He explained:

“I think gamers have come to appreciate that from us, but also to respect it and expect it. They want us challenging the norms and challenging conventions, and I think that’s part of our role in the broader industry.”


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