EA says that EA Sports Active has an evenly split user base in terms of gender
Posted on August 11, 2009 by Austin(@NE_Austin) in News, Wii
“Although we focused our marketing campaign on women, EA Sports Active was designed to accommodate everyone and our consumer base reflects that.” – Monique Gomel, marketing director
I think that there’s no surprise that EA Sports Active was targeted at women. From the advertisements to the box art, every one featured a woman either playing the game or talking about it, but it doesn’t come as a surprise when you hear that userbase is split pretty evenly.
