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Former SEGA of America CEO says Sonic’s “downward cycle” isn’t abnormal, similar to other big franchises

Posted on October 8, 2016 by (@NE_Brian) in General Nintendo, News

Sonic the Hedgehog was one of the most iconic video game characters during the SEGA Genesis days, but he’s had a tough time over the past several years. Former SEGA of America CEO Tom Kalinske weighed in on the situation in this month’s issue of Game Informer, explaining that it’s not entirely unnatural.

Kalinske feels that Sonic’s “downward cycle” is part of the “natural up and down for any character.” He compared the situation to other big franchises like Star Wars. After being on the decline for some time, Kalinske says that it’s now time for Sonic “to have an upward cycle again”.

As Kalinske stated:

“I think there is some natural up and down for any character. We’ve certainly seen it with the Marvel characters over the years. We’ve seen it with Barbie. We’ve seen it with Star Wars. We’ve seen it with G.I. Joe and Hot Wheels. All of these brands have had their cycles. I think Sonic has had a downward cycle for a while, and it’s time to have an upward cycle again for a while.”

Thanks to Jake for the tip.

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