Frozen: Olaf’s Quest a big sales success in the UK
There’s a little 3DS and DS game out there that has been selling on a regular basis in the UK. That would be Frozen: Olaf’s Quest, which hit both platforms last year. It has remained in the UK charts since last December and currently sits at the 31st position in the UK All Formats chart.
Avanquests’ European games director Simon Reynolds told MCV of the game’s success:
“The success of Frozen was a bit of a surprise. We thought it’d do well. We’d done some decent movie licences before, such as Sony’s Hotel Transylvania and Cloudy with a Chance of Meatballs 2. We thought this one was going to be maybe a little bit bigger as it was Disney, but nowhere near the stratospheric sales that we’ve experienced. Frozen is just the No.1 franchise out there. It’s massive. You can’t get away from it. When we first presented it to people, they were a bit sceptical. They saw that Planes and Wreck-It Ralph didn’t do brilliantly. But Frozen took on a life of its own quite frankly.”
You may also be somewhat surprised to hear that Frozen: Olaf’s Quest is selling more copies on the DS compared to Nintendo’s current-generation portable.
“We thought Frozen would be our last title on DS to be honest. Nintendo hasn’t been manufacturing the console for a few years, but we thought that there is a big user base our there, and there is a second hand, hand-me-down market for the old DS consoles. We launched Olaf’s Quest on DS and it’s still outselling 3DS. And we’ve got Disney’s next big film out in January, Big Hero 6, and we’re bringing that out on 3DS and DS. If you’d said to me 18 months ago you’d be bringing out a DS product in January 2015 I’d have laughed.”
