GameStop says demand for Switch is similar to Wii or greater, explains approach to online bundles
Recently, Rolling Stone spoke with GameStop’s Eric Bright. One topic brought up in the discussion is the continued to demand for Switch, of which Bright said “seems to be similar to the Wii or greater.”
Bright noted:
“We are constantly selling out of our weekly allocations of the Switch. We kind of go up and down with stock. Nintendo did this before with the Wii. It was highly successful and extremely hard to find. Looking at demand – I can’t comment on rate of sale – demand for the Switch seems to be similar to the Wii or greater.”
Something GameStop has received some flack for are its online bundles. Rather than offering something such as the Switch or SNES Classic Edition as standalone products, the retailer instead packs in extras like accessories or collectibles, ultimately forcing consumers to pay up on extras they may night be interested in.
Bright mentioned the following regarding GameStop’s approach to bundles:
“We really try to do a great job of paring up items with things customers like to buy. In the case of the Switch, we know the customer is going to want a way to charge the Joycon (controllers), so we often throw in a charging device. We know the Switch has limited memory and customers like to download games, so we’ll add a memory stick. And then you need a game itself, because what good is a piece of hardware without a game to play with it? We make it more convenient.”
“Customers have the opportunity to come into our stores and choose the accessories that they would like to bundle with their hardware, or buy online the pre determined bundles we have put together to help make the shopping experience more convenient. Customers also have the option of coming to into our GameStop stores to purchase non-bundled product.”
