GungHo wanted “to reach out to a broader audience” with Puzzle & Dragons: Super Mario Bros. Edition
GungHo Online Entertainment had one goal in mind when making Puzzle & Dragons: Super Mario Bros. Edition: to reach a broader audience.
CEO Kazuki Morishita told GamesBeat:
Back in 2011, we were coming up with a new concept for Puzzle & Dragons. I came to the conclusion that our target audience for the 3DS version—I wanted it to be kids, kids who don’t have smartphones. I’ve always wanted to release the game for 3DS and reach more of that audience. The target audience for PZD Mario is definitely much younger than the smartphone crowd. Going back to your question, Gung Ho’s goal with that title is to reach out to a broader audience with the core gameplay of the series.
Puzzle & Dragons: Super Mario Bros. Edition launched for 3DS in May. It came packaged with GungHo’s first Puzzle & Dragons effort for the handheld, Puzzle & Dragons Z.