Iwata – End-of-year Wii U may not be targeting same user as the competition, new consoles beneficial for Nintendo
Posted on November 5, 2013 by Brian(@NE_Brian) in General Nintendo, News, Wii U
Nintendo has several Wii U titles lined up for the holidays, including Wii Party U, Wii Sports Club, Wii Fit U, and Mario & Sonic at the Sochi 2014 Olympic Games. Whereas the PlayStation 4 and Xbox One are looking to appeal to core gamers, each of these aforementioned titles from the Big N would likely garner a more “casual” label. Therefore, Nintendo president Satoru Iwata said during a recent investors Q&A that he and the company as a whole “wonder if the target user will actually be the same” compared to what the competition intends to offer.
Iwata did point out that the launch of new consoles brings about some benefits for Nintendo. “Though there are some who take the view that intensified competition means overseas competition will be tough for Nintendo,” Iwata said, “no matter how Nintendo does domestically, I do not necessarily see it that way.” That’s because new systems “energize the video game industry as a whole.”
You can find Iwata’s full comments about the Wii U’s end-of-year lineup, competition, and more below.
We have an offering of software for the end of this calendar year that encourages family fun at home. Nintendo is preparing a number of Wii U games for next year that greatly appeal to highly skilled users, but at the end of this calendar year, we have quite a few offerings that can be played by the whole family, dad and the kids, or grandparents and the kids. Other companies will launch new consoles (in the overseas markets at the end of this year), but I think they focus on targeting highly skilled users. Therefore, in that sense, though the competition will heat up because new game consoles will come out and there will be a “war of the game consoles” played out in media articles, we wonder if the target user will actually be the same. The games available at the end of this calendar year, “Super Mario 3D World,” “Wii Party U,” “Mario & Sonic at the Sochi 2014 Olympic Winter Games,” “Wii Sports Club” and “Wii Fit U,” all lean more toward family use, and we are targeting those who bought Wii and would be interested in the Wii U offerings. That is slightly different than what other companies are aiming for. Thus, in the sense that we attract consumers interested in this category of video games, I think the launch of other video game systems is also good for us because they energize the video game industry as a whole. Though there are some who take the view that intensified competition means overseas competition will be tough for Nintendo, no matter how Nintendo does domestically, I do not necessarily see it that way. This year, what Nintendo is promoting is, conversely, to stand out in the game industry for individuality. I believe we have become a unique value.
