Mario movie intended to appeal to longtime fans and newcomers, Nintendo exploring other entertainment partnerships
At the start of 2018, Nintendo announced a partnership with Illumination for a new Mario movie. Chris Meledandri is a producer on the project, as is Shigeru Miyamoto.
The movie is likely early on in production, so it makes sense that details surrounding it are mostly unknown. But Nintendo of America president Reggie Fils-Aime did comment on the film in an interview with IGN, stating that it’s intended to appeal to Mario fans as well as newcomers.
Reggie stated:
“Certainly our focus from a Nintendo perspective as well as working with such an accomplished partner like Illumination is to make sure that what is created is something both fans will love as well as it will be a great introduction to folks who are not as familiar with the world of Mario.”
Reggie added that “conversations are ongoing” and Miyamoto is “actively involved”.
Outside of the movie, Nintendo is having a “range of conversations” when it comes to different types of entertainment. As we know, the company is also working with Universal on Super Nintendo World.
Regarding other entertainment partnerships, Reggie noted:
“We see ourselves as making worldwide consumers smile through our intellectual property. Fundamentally, we do that four ways. We do it with mobile. We do it with our licensed relationships with other companies [like Kellog’s]…We have other entertainment, which is where we put Universal Studios and Illumination. Then we have our dedicated video game business.
This is a key part of our strategy. This is an area we are having a range of conversations. Just like we did for the other big two partnerships, when we have something to announce, we will.”
Thanks to Jake for the tip.
