Mercedes-Benz talks about its partnerships with Nintendo
Last week, Nintendo and Mercedes-Benz teamed up for their latest partnership. The car company created and put out its own level in Super Mario Maker, which unlocks a special costume upon completion.
This was the second time Nintendo and Mercedes-Benz. In 2014, free DLC was added to Mario Kart 8 so that players could access the GLA, W 25 Silver Arrow, 300 SL Roadster, and GLA Tires.
Here’s what Caroline Pilz, head of product placement and fashion sponsoring for Mercedes-Benz Cars, said about its work with Nintendo:
“Many people grew up with Mario during the last 30 years, so there are quite a lot of 30- and 40-somethings around for which Super Mario Maker hails back to their childhood days and gives them a large dose of nostalgia. While we received a lot of positive feedback on the campaign and the integration of our cars into Mario Kart 8, we also learned that many gamers are skeptical about brands appearing in their games, so we made sure to put a lot of effort and passion into designing the actual level.”
